What do you do when you’re a pop-up shop at a flea market and winter strikes? Every year we’re in the same predicament, the winter season is inevitable. While the Farmer’s Almanac can be a helpful guide, it still is not the be-all and end-all of summing up the impending winter season. Even the groundhog can get it wrong. So, what do you do? Do you resolve to close up shop for winter’s bleakest months or do you hang steady and stick it out knowing that cabin fever will get the best of people and that die-hard buyers are on the treasure hunt year-round?
If you build it, the people will come and NYC is no exception to that ideology. Even if it’s just a pop-up shop concept, it makes all the difference.
1.) Tourists come to NYC year-round: 2015 marked a record high of 58.3 million visitors to NYC. Tourists are traveling to the city year-round and are still in search to experience all that the city has to offer.
2.) Cabin Fever: New York City is the city that never sleeps (wintertime included). People are always looking for fun things to do year-round including outdoor activities (ahem, Central Park is full year-round).
3.) Think Outside of the Box: find new ways to connect with your shoppers. Send out an email blast to your dedicated shoppers with a preview of what you’re bringing to the market. This will let them know that you’re present year round and also will get them geared up to see what you’re bringing with you. And make sure to add firstname.lastname@example.org to your email list!
4.) Stay Motivated & Plan Ahead: the wintertime is the perfect time for planning. Every business sees a seasonal shift regardless if its locale is indoors or outdoors. They key is to make sure that you plan ahead for each season and keep yourself motivated. Remind yourself of what led you to start this career choice, then embrace this new season with the same eagerness that you possessed in the beginning. It was worth the risk to start up; it’s worth the risk to stick around.