Inspired by Wolff’s Flea Market in Chicago here are some of our Tips to Be a Successful Vendor at Annex Markets
1.) Dazzle them with your Display: Make a good first impression with shoppers with an organized, professional, eye-catching display of your merchandise. Whether you’re selling antiques or vintage clothing or handmade jewelry, make sure that items are merchandised to draw in new customers.
2.) Savvy Service & Salesmanship: Greet customers with a smile and a desire to help. Whether they’re just browsing or on the hunt for a particular item make sure that you offer them your attention and assistance. They’re more likely to stay at your booth longer and make a purchase from someone who’s helpful and makes them feel comfortable.
3.) Share your Expertise: Become an expert, if you’re not already, on the merchandise you sell. Shoppers feel more confident and assured when they buy an item from a professional with a reasonable knowledge base on their merchandise and they’re more likely to be a repeat customer.
4.) Price it Right: Be fair and willing to negotiate. While shoppers are always looking for a great deal be prepared to provide pricing that’s fair for the merchandise that you’re selling. If it’s worth more than what they’re offering, perhaps explain its worth.
5.) Learn from your fellow vendors: Whether you’re a seasoned professional or a new entrepreneur there’s always new tips and tricks to learn. Don’t be afraid to ask for ideas and feedback. It could make all the difference in your business.
6.) Connect with customers through an e-newsletter: It’s a simple way to keep your customers informed of when you’ll be at the markets and the merchandise that you’re bringing with you. This means you’ll both be prepared to do business. If you don’t have an e-newsletter, check out free services like MailChimp and ask customers to sign up for your e-newsletter.
7.) Stay social with social media: if you have social media accounts don’t forget to use them. Even if it’s just a tweet a day or one Facebook post a week, keep it consistent, informative and engaging Also, consider including photos and hashtags applicable to your business to draw in new customers (i.e. #antiques, #vintage, #jewelry, etc.) and tag @annexmarkets and we’ll like, retweet, favorite and share your posts.
8.) Keep your merchandise fresh: Give regular customers a reason to keep coming back to your booth by always having new merchandise on hand to incorporate into your display. Even the best merchandise can be overlooked if it’s not rotated and rearranged with new items or displayed differently.
9.) Weathering the weather: be prepared for any and every weather with the storage and display of your merchandise to ensure that you’re never caught in the rain, literally. Weather-proof tents are a great way to combat your weather woes. On the dreariest days, communication with customers is key. If they know you’ll be there then they’re more likely to be there too. Also, your competition amongst other vendors is likely to be diminished which can work in your favor.
10.) Know your customer: know what type of customers you currently reach, which ones you’d like to reach, and market to them. If you’re a new vendor, get to know your customers in your booth and ask them questions like: Are you looking for anything in particular? What do you like the most? How can I help? By asking these questions you can connect with potential lifelong customers.
To become a vendor, be sure to visit our Sell at the Markets page.